RAJI RUFAI

Marketing and Community Manager

Lagos, NG.

About

Marketing and Community Manager with 6+ years turning skeptical, first-time users into verified, transacting customers across African crypto and fintech markets. Led a university-wide onboarding campaign that converted 7,000 sign-ups, with 50% completing KYC, not just downloads, real activation. Scaled community 85%, grew monthly activation 11x, and led market entry into 5+ African countries. I build trust where trust doesn't exist yet, and I've got the completion-rate numbers to prove it wasn't luck.

Work

Busha

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Marketing and Community Manager

Lagos, Lagos, Nigeria

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Summary

Led the Busha Campus Invasion, a multi-university onboarding campaign across Nigeria and Kenya, converting 7,000 new sign-ups with a 50% KYC completion rate and verified transaction activity, well above typical crypto onboarding drop-off.

Highlights

Partnered with Busha's performance marketing team on paid acquisition campaigns, bringing on-the-ground community insight to sharpen audience targeting and creative for Nigerian and Kenyan markets.

Drove new user acquisition and re-engagement across Nigeria and Kenya through targeted content and campaign strategy, grew the active community 85% (4,000 → 7,430) and lifted monthly activation 11x (100 → 1,200 users).

Moonwalk Fitness

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Regional Expansion Strategist | Africa

Lagos, Lagos, Nigeria

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Summary

Market entry (Moonwalk): Led market entry and brand positioning across Togo, Ghana, and Kenya, expanding Moonwalk's footprint 400% (1 → 5 Nigerian states) through localized, gamified engagement strategies built for each market's specific culture and constraints.

Highlights

Collaborated cross-functionally to optimize user experience and drive product adoption across diverse African markets.

Solana Allstars Nigeria

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Regional Manager

Lagos, Lagos, Nigeria

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Summary

Directed regional growth and community engagement for Solana Allstars Nigeria, successfully onboarding developers and amplifying Solana's ecosystem through strategic partnerships and educational initiatives.

Highlights

Successfully onboarded hundreds of developers onto the Solana ecosystem via interactive workshops and targeted educational outreach programs.

Forged strategic partnerships with universities and tech hubs, significantly amplifying Solana's reach and influence in Nigeria and beyond.

Mentored and developed team members, fostering a culture of collaboration and excellence that consistently achieved key business objectives.

Business Development Roles (Contract)

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Business Development Lead | Independent Contract

Africa, Africa, Nigeria

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Summary

Partnerships (Business Dev contract): Managed high-value partnerships across Yellow Card, Monierate, LBank, KuCoin, and Binance, directly contributing to $50M in monthly trading volume, built CRM-driven, localized outreach from the ground up in markets with no existing playbook.

Highlights

Spearheaded aggressive market expansion strategies, accelerating blockchain adoption across key African regions.

MykidsNFT

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Team Lead | Africa

Africa, Africa, Nigeria

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Summary

Led market research and go-to-market planning for a Web3 product entering multiple African markets with no existing playbook — identified target segments, built the outreach strategy, and grew the customer base from there.

Highlights

Owned key client relationships end-to-end, turning first contact into long-term retention.

Education

Federal University Lokoja

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In class. Chemistry taught me to test hypotheses and trust data over assumptions, it's exactly how I run every campaign now.

Federal University Lokoja

Lokoja, Kogi, Nigeria
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Bachelor Chemistry

Languages

English

Skills

Market Penetration Strategies

Market Expansion, Regional Activation, Growth Strategy, Localized Outreach.

Business Growth & Expansion Initiatives

Business Development, Strategic Planning, Growth Initiatives, Market Entry.

Community Engagement & Regional Activation

Community Building, User Ecosystem Development, Community Management, Regional Activations, Developer Relations.

Partnership Development & Localization

Strategic Partnerships, Client Relationship Management, Negotiation, Contract Management.

Gamification & User Experience Strategies

Gamification, User Experience (UX), Product Adoption, Service Innovation.

Leadership & Team Mentoring

Team Leadership, Mentorship, Cross-functional Collaboration, Project Management, Operational Excellence.

Communication & Presentation

Public Speaking, Stakeholder Communication, Reporting, Campaign Communication.

Blockchain & Fintech

Blockchain Adoption, Fintech Solutions, Web3 Ecosystem, Cryptocurrency Trading.

CRM Strategy

Customer Relationship Management, Customer Engagement, Outreach Campaigns.

Market Research

Competitive Analysis, Target Segment Identification, Data Analysis.

Interests

Web 3 Finance Club

Fintech Nigeria