About
Results-driven Marketing and Community Manager with 10 years of experience spearheading market expansion, strategic partnerships, and community engagement across diverse African markets. Expert in driving measurable growth and localized adoption within blockchain, fintech, and fitness sectors, consistently scaling user bases and enhancing brand visibility. Proven leader adept at cultivating thriving user ecosystems and capitalizing on high-impact growth opportunities.
Work
Busha
|Marketing and Community Manager
Lagos, Lagos, Nigeria
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Summary
Led comprehensive marketing and community initiatives for Busha, significantly expanding regional presence and user engagement across Nigeria and Kenya.
Highlights
Drove impactful brand awareness initiatives across Nigeria and Kenya, significantly expanding Busha's regional presence and visibility.
Developed and executed growth-focused marketing strategies, activating new users and re-engaging dormant users to enhance platform activity.
Scaled the Busha community by 85% from 4,000 to 7,430 members through targeted engagement and acquisition campaigns.
Increased monthly community activation participation by 1100% from 100 to 1,200 users, significantly improving overall engagement and retention.
Led high-impact community-building initiatives, campaigns, and activations, strengthening user loyalty and driving product adoption.
Moonwalk Fitness
|Regional Expansion Strategist | Africa
Lagos, Lagos, Nigeria
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Summary
Drove significant market expansion and community engagement for Moonwalk Fitness across multiple African countries, establishing new market presences and fostering user growth.
Highlights
Expanded Moonwalk Fitness's presence by 400% from 1 to 5 states in Nigeria, establishing a vibrant and engaged community.
Built and executed successful market entry strategies for Togo, Ghana, and Kenya, effectively navigating complex local market dynamics.
Developed innovative gamified fitness strategies, significantly increasing user engagement and promoting healthy lifestyles.
Collaborated cross-functionally to optimize user experience and drive product adoption across diverse African markets.
Business Development Roles (Contract)
|Business Development Lead
Africa, Africa, Nigeria
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Summary
Spearheaded market expansion and partnership development for leading blockchain companies including Yellow Card, Monierate, LBank, KuCoin, and Binance across key African regions, driving significant trading volumes and blockchain adoption.
Highlights
Spearheaded aggressive market expansion strategies, accelerating blockchain adoption across key African regions.
Managed and cultivated high-value partnerships across Africa, directly driving ~$50M in monthly trading volumes.
Designed and implemented CRM-driven strategies, significantly enhancing customer engagement and localizing outreach campaigns for optimal impact.
Led successful regional activations and community onboarding initiatives across Nigeria, Ghana, and Kenya, fostering ecosystem growth.
Solana Allstars Nigeria
|Regional Manager
Lagos, Lagos, Nigeria
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Summary
Directed regional growth and community engagement for Solana Allstars Nigeria, successfully onboarding developers and amplifying Solana's ecosystem through strategic partnerships and educational initiatives.
Highlights
Directed regional growth initiatives, fostering robust community engagement through strategic hackathons, meetups, and partnerships.
Successfully onboarded hundreds of developers onto the Solana ecosystem via interactive workshops and targeted educational outreach programs.
Forged strategic partnerships with universities and tech hubs, significantly amplifying Solana's reach and influence in Nigeria and beyond.
Mentored and developed team members, fostering a culture of collaboration and excellence that consistently achieved key business objectives.
MykidsNFT
|Team Lead | Africa
Africa, Africa, Nigeria
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Summary
Led a team at MykidsNFT, driving market research, strategic planning, and customer engagement initiatives across African regions to achieve measurable growth and enhance brand loyalty.
Highlights
Conducted comprehensive market research to identify new opportunities and define target customer segments, informing strategic planning.
Developed and executed strategic plans, successfully penetrating new markets and expanding the customer base to achieve measurable growth across key regions.
Cultivated and nurtured key client relationships, leading to long-term partnerships, increased customer retention, and enhanced brand loyalty.
Collaborated effectively with cross-functional teams (marketing, product development, operations) to ensure seamless execution of initiatives.
Designed and implemented localized outreach campaigns, effectively engaging diverse customer segments and significantly increasing product adoption.
Identified critical gaps in service offerings and spearheaded the development of innovative, tailored solutions to meet evolving customer needs.
Education
Federal University Lokoja
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Bachelor
Chemistry
Languages
English
Skills
Market Penetration Strategies
Market Expansion, Regional Activation, Growth Strategy, Localized Outreach.
Business Growth & Expansion Initiatives
Business Development, Strategic Planning, Growth Initiatives, Market Entry.
Community Engagement & Regional Activation
Community Building, User Ecosystem Development, Community Management, Regional Activations, Developer Relations.
Partnership Development & Localization
Strategic Partnerships, Client Relationship Management, Negotiation, Contract Management.
Gamification & User Experience Strategies
Gamification, User Experience (UX), Product Adoption, Service Innovation.
Leadership & Team Mentoring
Team Leadership, Mentorship, Cross-functional Collaboration, Project Management, Operational Excellence.
Communication & Presentation
Public Speaking, Stakeholder Communication, Reporting, Campaign Communication.
Blockchain & Fintech
Blockchain Adoption, Fintech Solutions, Web3 Ecosystem, Cryptocurrency Trading.
CRM Strategy
Customer Relationship Management, Customer Engagement, Outreach Campaigns.
Market Research
Competitive Analysis, Target Segment Identification, Data Analysis.